Young women have many dreams and ambitions, but these don’t always involve getting hitched as soon as possible. In some parts of the world, pressures are more overt, but women worldwide say they still feel the burden of expectation. With a campaign #changedestiny, and new film Meet Me Halfway, global prestige skincare brand SK-II is helping women resist the pressure to marry young – or indeed at all. Having the freedom to focus on a career, or whatever young women want, does not spell societal breakdown – it may just be a sign of increasing choice.
Meet Me Halfway
Through its new film Meet Me Halfway, SK-II is providing a platform to discuss female age-related pressures surrounding marriage and children.
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