The Amazon advantage: Why its quest for dominance doesn't stop at online shopping


Cowboys had six bullets to do their work; Amazon executives have six pages. That is the amount of paper CEO Jeff Bezos, the world’s richest man, requires his employees to submit when pitching ideas for new lines of business. 

These memos can be the basis of entire divisions which later make Amazon billions. Or they can end up in the bin, never to be seen again.

One new business arm that escaped the waste paper bin is Amazon Shipping, the company’s play for the US package delivery market.

Amazon has been delivering its own packages in some form since 2014, after its overwhelmed partners were unable to cope with a rush of orders the year before. Earlier this year, the company started pitching its...

To continue reading this article

Start your free trial of Premium

  • Access all Premium articles 
  • Subscriber-only events 
  • Cancel any time

Free for 30 days

then only £2 per week

Access one Premium article per week

We’re glad you’re enjoying The Telegraph
Register or subscribe to continue reading
Already a subscriber?
  • One free Premium article per week
  • Newsletters and daily briefings
30 days free, then £2 per week
  • Unlimited access to Premium articles
  • Subscriber-only newsletters
  • Exclusive subscriber events and rewards
  • The daily newspaper on your smartphone or tablet
Start free trial