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The Amazon advantage: Why its quest for dominance doesn't stop at online shopping

Amazon

Cowboys had six bullets to do their work; Amazon executives have six pages. That is the amount of paper CEO Jeff Bezos, the world’s richest man, requires his employees to submit when pitching ideas for new lines of business. 

These memos can be the basis of entire divisions which later make Amazon billions. Or they can end up in the bin, never to be seen again.

One new business arm that escaped the waste paper bin is Amazon Shipping, the company’s play for the US package delivery market.

Amazon has been delivering its own packages in some form since 2014, after its overwhelmed partners were unable to cope with a rush of orders the year before. Earlier this year, the company started pitching its...

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